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Our cat enjoyed this wet food, despite not looking appealing.
Advance is a cat food shrouded in mystery. Their customer support didn’t provide more nutrition info when asked, leading to confusion as to what I’m getting.
On the bright side, our cat seemed to enjoy the taste of the Advance wet cat food products. If you’ve got a fussy eater, it might be worth trying this out.
Want to find out more?
In this short Advance wet cat food review I’ve taken a look at whether this cat food is a good choice for your cat. I’ll look at nutrition, ingredients, and background about the company.
I’ve also included videos and pictures from taste testing with our cat Oscar.
Advance Wet Cat Food Review
What is Advance Wet Cat Food?
Advance is an Australian pet food brand. They specialize in wet and dry foods.
According to their website, Advance test their products to make sure they always have a great reliable flavor. This research is based in the UK at the Waltham Petcare Science Institute.
You’ll find Advance cat food at a few places in Australia including:
- Amazon Australia
- Pet Barn
- Pet Stock
The company is part of the Mars Petcare brand which own a wide variety of pet foods. This includes brands such as:
- Royal Canin
Advance Wet Cat Food Ingredients
I’ve looked at 3 Advance wet cat food products for this review. This includes:
- Advance with chicken in jelly adult
- Advance with chicken in jelly kitten
- Advance with ocean fish in jelly adult
Here’s what the ingredients look like for these products:
Advance With Chicken in Jelly
Meat derived from Chicken, Beef, Lamb, Turkey; Binder (Beef and/or Pork); Flavours; Gelling Agents; Vegetable Oil; All Essential Vitamins & Minerals; Colours; Taurine
You’ll find the ingredients list in Australian cat food a bit different from the USA. These lists are brief don’t list every vitamin and mineral by name. Check the laws here for more.
Everything in this food seems good. It includes chicken, beef, lamb and turkey. Nothing wrong with those ingredients for cats, given they are carnivores.
The food does use gelling agents, which includes gums and carrageenan. For a sensitive stomach, this isn’t encouraging.
Overall, nothing too sensational here. It seems a meat rich cat food which is good.
Advance With Ocean Fish in Jelly
Meat derived from Chicken, Beef, Lamb; Fish derived from Salmon, Tuna; Binder (Beef and/or Pork); Flavours; Gelling Agents; Vegetable Oil; All Essential Vitamins & Minerals; Colours; Taurine
This food is similar to the chicken food from Advance. Instead, they include salmon instead of turkey and some tuna.
Not quite as fishy as the name ‘Ocean Fish’ would suggest, but it does contain fish all the same.
But you’ll still get a smattering of other meats in the pouch.
Still, a meat rich cat food which is fine.
Ingredient Score: 8/10
Advance Wet Cat Food Nutrition
Not much to talk about here. I tried to contact Advance for more nutrition info, but wasn’t given anything.
They said all the info is on their site. It isn’t.
I could only find the crude fat and protein as well as some micronutrients (random ones like Vitamin C). Nothing about moisture, fiber, ash, or carbohydrate.
Given there are no carb ingredients, I assume Advance wet cat food is low carb and high protein. But it’s hard to get any specifics.
On the bright side, the products include that they meet AAFCO’s nutrient requirements for adults and/or growth (for the kitten food).
This means Advance wet food is suitable as a sole source of nutrition.
I’ll give a score below based on my best judgement.
Nutrition Score: 7/10
What Did Our Cat Think of Advance Wet Cat Food?
I served 3 Advance wet cat food products to our cat tested Oscar, who loved them. This is despite the foods having an unpleasant gooey look to them.
Here are the results of our taste testing:
- Food Test 1: Advance with Chicken in Jelly Adult
- Amount eaten: 90%
- Time to finish eating: 4 minutes 20 seconds
- Food appearance: Solid and gelatinous. Not attractive looking.
- Smell: No strong smell.
Here is a short video of Oscar trying this cat food:
Here is a presentation of this cat food:
Food Test 2: Advance with Ocean Fish in Jelly Adult
Amount eaten: 80%
Time to finish eating: 6 minutes 10 seconds
Food appearance: Solid and gelatinous. Unpleasant gooey appearance.
Smell: No strong smell.
Food Test 3: Advance with Chicken in Jelly Kitten
Amount eaten: 95%
Time to finish eating: 5 minutes 30 seconds
Food appearance: Solid and plopped out of the bag. Gooey looking.
Smell: No strong smell.
Advance Cat Food Price
Advance cat food is mid-high priced compared to similar wet cat foods. I’ve compared prices on a per gram comparison.
Similar products include:
Royal Canin vs Advance
Comparing the two, here’s what I think:
- Food appearance: Royal Canin looks much nicer.
- Taste: Similar results.
- Nutrition: Royal Canin offer more detailed information.
- Ingredients: Advance don’t use wheat gluten in their wet food. Advance wins here.
- Price: Similar price.
It’s hard to split the two. They fall into the same bucket of cat mid-high cat food from bigger brands.
Advance Cat Food Recalls
I haven’t found any cat food recalls from Advance.
However, there was one recall of Advance dermocare dry dog food due to megaesophagus. It’s not known what caused the problem.
Advance is an Australian pet food brand owned by Mars Petcare. Our cat enjoyed eating Advance wet cat food, despite it’s yucky appearance.
This food is high in animal ingredients. I wasn’t able to get more information about nutrition from customer support.
Advance wet cat food is similar in price to Hill’s Science Diet, Wellness Core, and Royal Canin.
Check out Advance wet cat food here