Honest Advance Wet Cat Food Review 2023

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Review: 7.5/10

Our cat enjoyed this wet food, despite not looking appealing.

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PROS

High in animal-based ingredients
Cat loved it
Options kittens and adults

CONS

Limited nutrition info
Looks gross
Pricey

Advance is a cat food shrouded in mystery. Their customer support didn’t provide more nutrition info when asked, leading to confusion as to what I’m getting.

On the bright side, our cat seemed to enjoy the taste of the Advance wet cat food products. If you’ve got a fussy eater, it might be worth trying this out.

Want to find out more?

In this short Advance wet cat food review I’ve taken a look at whether this cat food is a good choice for your cat. I’ll look at nutrition, ingredients, and background about the company.

I’ve also included videos and pictures from taste testing with our cat Oscar.

Advance Wet Cat Food Review

What is Advance Wet Cat Food?

Advance is an Australian pet food brand. They specialize in wet and dry foods.

According to their website, Advance test their products to make sure they always have a great reliable flavor. This research is based in the UK at the Waltham Petcare Science Institute.

You’ll find Advance cat food at a few places in Australia including:

Amazon Australia
Pet Barn
Pet Stock

The company is part of the Mars Petcare brand which own a wide variety of pet foods. This includes brands such as:

Dine
Royal Canin
Whiskas
Crave
Iams
Nutro

*A look at Advance wet cat food products.*

Advance Wet Cat Food Ingredients

I’ve looked at 3 Advance wet cat food products for this review. This includes:

Advance with chicken in jelly adult
Advance with chicken in jelly kitten
Advance with ocean fish in jelly adult

Here’s what the ingredients look like for these products:

Advance With Chicken in Jelly

Meat derived from Chicken, Beef, Lamb, Turkey; Binder (Beef and/or Pork); Flavours; Gelling Agents; Vegetable Oil; All Essential Vitamins & Minerals; Colours; Taurine

You’ll find the ingredients list in Australian cat food a bit different from the USA. These lists are brief don’t list every vitamin and mineral by name. Check the laws here for more.

Everything in this food seems good. It includes chicken, beef, lamb and turkey. Nothing wrong with those ingredients for cats, given they are carnivores.

The food does use gelling agents, which includes gums and carrageenan. For a sensitive stomach, this isn’t encouraging.

Overall, nothing too sensational here. It seems a meat rich cat food which is good.

Advance With Ocean Fish in Jelly

Meat derived from Chicken, Beef, Lamb; Fish derived from Salmon, Tuna; Binder (Beef and/or Pork); Flavours; Gelling Agents; Vegetable Oil; All Essential Vitamins & Minerals; Colours; Taurine

This food is similar to the chicken food from Advance. Instead, they include salmon instead of turkey and some tuna.

Not quite as fishy as the name ‘Ocean Fish’ would suggest, but it does contain fish all the same.

But you’ll still get a smattering of other meats in the pouch.

Still, a meat rich cat food which is fine.

Ingredient Score: 8/10

Advance Wet Cat Food Nutrition

Not much to talk about here. I tried to contact Advance for more nutrition info, but wasn’t given anything.

They said all the info is on their site. It isn’t.

I could only find the crude fat and protein as well as some micronutrients (random ones like Vitamin C). Nothing about moisture, fiber, ash, or carbohydrate.

Given there are no carb ingredients, I assume Advance wet cat food is low carb and high protein. But it’s hard to get any specifics.

On the bright side, the products include that they meet AAFCO’s nutrient requirements for adults and/or growth (for the kitten food).

This means Advance wet food is suitable as a sole source of nutrition.

I’ll give a score below based on my best judgement.

Nutrition Score: 7/10

What Did Our Cat Think of Advance Wet Cat Food?

I served 3 Advance wet cat food products to our cat tested Oscar, who loved them. This is despite the foods having an unpleasant gooey look to them.

Here are the results of our taste testing:

Food Test 1: Advance with Chicken in Jelly Adult
Amount eaten: 90%
Time to finish eating: 4 minutes 20 seconds
Food appearance: Solid and gelatinous. Not attractive looking.
Smell: No strong smell.

Here is a short video of Oscar trying this cat food:

Our cat taste testing Advance with chicken in jelly wet cat food.

Here is a presentation of this cat food:

*A close up look at Advance with chicken in jelly adult.*

Food Test 2: Advance with Ocean Fish in Jelly Adult
Amount eaten: 80%
Time to finish eating: 6 minutes 10 seconds
Food appearance: Solid and gelatinous. Unpleasant gooey appearance.
Smell: No strong smell.

Our cat taste testing Advance with ocean fish in jelly wet cat food.

*A close up look at Advance with Ocean Fish in jelly adult.*

Food Test 3: Advance with Chicken in Jelly Kitten
Amount eaten: 95%
Time to finish eating: 5 minutes 30 seconds
Food appearance: Solid and plopped out of the bag. Gooey looking.
Smell: No strong smell.

Our cat taste testing Advance with Chicken in jelly wet kitten food.

*A close up look at Advance with Chicken in jelly kitten.*

Taste: 8.5/10

Advance Cat Food Price

Advance cat food is mid-high priced compared to similar wet cat foods. I’ve compared prices on a per gram comparison.

Royal Canin vs Advance

Comparing the two, here’s what I think:

Food appearance: Royal Canin looks much nicer.
Taste: Similar results.
Nutrition: Royal Canin offer more detailed information.
Ingredients: Advance don’t use wheat gluten in their wet food. Advance wins here.
Price: Similar price.

It’s hard to split the two. They fall into the same bucket of cat mid-high cat food from bigger brands.