Disclaimer: As a Chewy and Amazon affiliate, I earn from qualifying purchases. This does not impact our reviews and comparisons.
Review: 7.5/10
Our cat enjoyed this wet food, despite not looking appealing.
PROS
CONS
We did this Advance wet cat food review with our cat Oscar.
Advance is a cat food brand owned by Mars Pet Care, and sold in Australia.
Review summary:
The good?
Good taste.
Whilst the food doesn’t look the best, our cat loved this one. Great for fussy eaters.
The bad?
Missing product info.
Their customer support didn’t provide more nutrition info when asked, leading to confusion as to what I’m getting.
The ugly?
The food itself.
Yeah this stuff doesn’t look that pleasant out the pouch. I guess I don’t have to eat it and our cat liked it, so?
In short:
Good.
Advance wet cat food is not the best looking food, but our cats enjoyed it. Options for kittens and adults.
A little pricey though, and we could use more info about nutrition.
Best for:
- Picky eaters
- Adult cats (1-7 years)
- Weight control
>> Check out Advance wet cat food here
After more on Advance wet cat food?
In this short Advance wet cat food review I’ll dive deep into:
- Ingredients
- Nutrition
- Taste
- Value for money
This includes evidence from testing with our cat Oscar.
More below!
I am not a veterinarian and I recommend seeking the advice of a vet for any further questions. This article is not intended as a replacement for medical advice.
About Advance Cat Food
An Australian pet food brand, offering wet and dry foods.
Advance test their products to make sure they always have a “great reliable flavor”.
Research is based at the UK at the Waltham Petcare Science Institute.
Managed by Mars Petcare, who also own:
- Dine
- Royal Canin
- Whiskas
- Crave
- Iams
- Nutro
Quick Notes:
- Australian cat food
- Owned by Mars Petcare
- Wet and dry foods
Advance Wet Cat Food Review
Nutrition
Sketchy.
Advance meets AAFCO’s nutrition guidelines for maintenance or growth (kitten) depending on the product.
I contacted Advance for more, but got nothing. Instead, I used market averages based on testing over 50 wet cat foods.
In short:
- Missing nutrition info
- Low calorie
- Suitable for adults & kittens
Table of nutrition info:
| Nutrient | Amt (dry matter) | Target | Note |
|---|---|---|---|
| Protein | 58%* | 30% | Meets needs for strength & energy |
| Fat | 22% | 25-40% | A little low in fat for best taste |
| Carbs | 3% | <12% | Good for blood sugar control |
| Water | 79.4% | – | Helpful for hydration |
| Phosphate | – | – | – |
| Calcium | – | – | – |
| Cal/kg | 650 | – | Low calorie & helpful for weight control |
Nutrition: 7/10
Ingredients
Good.
All products are high in meat ingredients, without any plant protein.
Australian cat foods, like Advance, are a bit less informative as overseas products (e.g. don’t list vitamins and minerals by name). More laws here.
Label says they add Vitamin C, which cats don’t need. Increases urinary stone risk.
In short:
- Meat rich
- Grain-free
- Adds gelling agents
Table summary:
| Ingredient | Quality | Note |
|---|---|---|
| Meat derived from chicken | A | High protein and tasty |
| Beef | A | High quality protein |
| Lamb | A | High quality protein |
| Fish derived from salmon | A | Offers omega 3, helpful for joints |
| Tuna | C | High in mercury, which is toxic in excess |
| Binder (beef and/or pork) | C | No nutritional benefit |
| Flavours | C | No nutritional benefit |
| Gelling agents | D | Gums & carrageenan, which can irritate digestion |
| Vegetable oils | D | Not beneficial to cat health |
| All essential vitamins & minerals | A | Needed for energy and health |
| Taurine | A | Essential amino acid for eye and heart health |
Ingredients: 8/10
Taste
Pretty good!
I served 3 Advance wet cat food products to our cat tested Oscar, who enjoyed them. This is despite the foods having an unpleasant gooey look to them.
Taste testing results:
- Food Test 1: Advance with Chicken in Jelly Adult
- Amount eaten: 90%
- Time to finish eating: 4 minutes 20 seconds
- Food appearance: Solid and gelatinous. Not attractive looking.
- Smell: No strong smell.
Here is a short video of Oscar trying this cat food:
Here is a presentation of this cat food:
Food Test 2: Advance with Ocean Fish in Jelly Adult
Amount eaten: 80%
Time to finish eating: 6 minutes 10 seconds
Food appearance: Solid and gelatinous. Unpleasant gooey appearance.
Smell: No strong smell.
Food Test 3: Advance with Chicken in Jelly Kitten
Amount eaten: 95%
Time to finish eating: 5 minutes 30 seconds
Food appearance: Solid and plopped out of the bag. Gooey looking.
Smell: No strong smell.
Taste: 8.5/10
Value For Money
High priced.
Advance cat food is mid-high priced compared to similar wet cat foods. I’ve compared prices on a per gram comparison.
Worth?
Not bad, but you might want to check some other choices as well.
Similar products:
- Royal Canin (see review)
- Hill’s Science Diet (see review)
- Wellness Core (see review)
Price: 8/10
Frequently Asked Questions
Royal Canin vs Advance: What is Better?
Comparing the two, here’s what I think:
- Food appearance: Royal Canin looks much nicer.
- Taste: Similar results.
- Nutrition: Royal Canin offer more detailed information.
- Ingredients: Advance don’t use wheat gluten in their wet food. Advance wins here.
- Price: Similar price.
It’s hard to split the two. They fall into the same bucket of cat mid-high cat food from bigger brands.
Advance Cat Food Recalls
I haven’t found any cat food recalls from Advance.
However, there was one recall of Advance dermocare dry dog food due to megaesophagus. It’s not known what caused the problem.
Conclusion
Advance is an Australian pet food brand owned by Mars Petcare which our cat enjoyed despite a mediocre appearance.
It’s meat rich, grain-free, and a complete meal for adults or kittens. Low in calories for weight control.
However, it’s a bit pricey and doesn’t have any choices for senior cats.
Best for:
- Picky eaters
- Adult cats (1-7 years)
- Weight control
>> Check out Advance wet cat food here
